If you are really in the beaded jewelry business, after you finish your pieces, you need to think about how to sell the pieces to your customer. If the making step is a fun step, the selling step is actually not. The selling step is considered as a difficult step especially if you are never been in the business before.
However, if you are confidence with your product, in both quality and design, here are some recommendations to promote your beaded jewelries into the jewelry market.
Go with the “referral bonus” in the beginning when you start your business. You can simply add the sentence like “get $10 credit for the new customer you refer.” This will activate your customer who already bought a piece of your bead jewelry, to show the piece to their friends or their relatives and ask them to visit your shop using their name as the reference. You have to add $10 credit into their account which they can be use later when they are later visit your shop again. Using this offer, you will invite both your current customer and also the future customer to visit and shopping at your shop at the same time. If your jewelry pieces can complete the customer requests, you can be sure that they will come back and also, bring the new customer to you.
Donate your bead jewelry collection to a charity gift auction, for their nonprofit auction activities. Go with any of them, the nonprofit groups, charities, schools or churches. You can start with a collection of matching beaded necklaces, bracelets and earrings which has your business card in front of the box. You can simply promote your product by this way. Everybody who come to this auction will look at your collection and know about your business directly. Although, they might not get your collection in that auction, but now, they know about your products and know the way to contact you for the similar pieces of work.
Go for both online and local shop. Good point for online is about various customer will be able to order your collections but it will take sometimes to get their attentions. With the local shop, you can directly show your piece of work to anyone who visit your shopand they can decide whether or not to go with your collections. Promote your products in both ways, list your website on the business cards that you give to the customer who visit your shop. People might take time to think but if they decide to come back, it’s your success time.
There you go, with the selling step for your beaded jewelry collections.
